Wednesday, July 9, 2008

How high can you reach?

How high can you reach? What's your ultimate altitude?

With respect to what Jesse Jackson or Donald Trump are saying about that, I state that




Aptitude + Attitude = Altitude







In other words: the level that you reach is a combination of your natural given talents (aptitude) and your attitude.

To raise your altitude, you'll have to change and improve your attitude by learning.

This "learning" is well demonstrated by the English language trainer, Sreenadhachary, at a workshop on the "Importance of English Language in M.N.C.s".
Sreenadhachary trains Indian man and woman in learning English with simple principles:
  • A positive frame of mind and learning from mistakes are both needed to improve
  • Good learners make mistakes unknowingly and correct themselves knowingly
  • The glory lies not in avoiding a fall but in getting up every time you fall down

Sreenadhachary uses several other techniques to achieve that job aspirants improve their accent and try to speak English in the way an Englishman does.

However one general rule could be added:




"To Speak English", "Think English"


In fact this rule could be generally applied to an higher altitude and new principle or formula:



"To XXX YYY", "Think as YYY"


Where you could substitute for XXX verbs like "help", "fight", etc.
For YYY you could substitute all kind of nouns like "English", "your best friend", "God", "your enemy", etc.

By substituting different verbs verbs for XXX, you'll first conclude that it doesn't apply, but on a deeper thinking-level you'll grasp it, learn from it and know what to do.




A nice application of this Zen-like-thinking is a Sun Tzu like quote like:



To beat your enemy, think like your enemy


Be sure not to mesh up with the pitfall that "thinking like" is the same as "becoming-like".
By "thinking like thousand different people", you don't become like one of them, they'll all enrich you on your path, YOU !

However.. see what happens if you substitute "Think" by "Be" or "Become like" (i.e. "to beat your enemy, become your enemy"). Dare you?

Remember, it's your decision to change your attitude and to decide to make this day a beautiful day



Tuesday, July 1, 2008

Test Drive Paradox

Does a test drive help, selling a car?

Let's take a look at what could be called the 'test drive paradox'!

Test drive paradox
  • E-factor :
    The longer the test drive, the higher the closing rate

    This is the Emotional factor. The longer you sit in the driver's seat, touch the car's interior, the more you're subconsciously convincing yourself that this car is yours. This is effect is called "taking mental ownership".

  • R-factor :
    The longer the test drive, the lower the closing rate
  • This is the Rational factor. The longer the test drive, the more chance you'll discover vehicle problems or things you don't like.

    Of course also the opposite is also possible: You discover more positive things and the closing rates increases. But because car buyers, on average, tend to be very critical and focussed on finding shortfalls, negativity wins on the long term.

In practice it's the initial state of a potential buyer that determines the change of the closing ratio during a test drive.



Let's distinguish two types of buyers:

  • Buyer type: Enthusiastic
    This type is superenthusiastic. He loves the car, no matter what. In fact he doesn't need a test drive at all.
    During a test ride he might become even more enthusiastic. The E-factor certainly applies here, but has done his work before the test drive. Only with extreme long test drives there's a risk (R-Factor) of lower closing rates concerning 'this' car..

  • Buyer type:Neutral
    For this buyer type a test drive makes sense. A well trained car seller or a free 24 hour test car could do miracles. In any case it's the art of right timing to end the test drive and close the deal.
    After this moment, closing rates dramatically go down.

Although perhaps tempting, don't apply 'car test driving' and closing rates on relationships or marriage. Don't take your partner for a test drive.

Just keep in mind that in every situation, something that is a mild distraction on a short test drive, it is likely to be infuriating on a long-distance trip.